In today’s world of SEO, TikTok gifting, and endless digital trends, there’s no better time to start your own online business. We’ve all seen traditional businesses shut down—whether because of low foot traffic or simply losing touch with their customers.
If you’re an aspiring entrepreneur with minimal capital, don’t worry. You can still build a thriving online business. Here are a few practical pointers to help you get started:
1. Find Your Niche
Know exactly what you want to sell—and to whom. Instead of trying to sell “everything,” focus on one specific category. For example, if you want to sell dresses, specialize:
- Sundresses
- Dinner dresses
- Office wear
This kind of focus makes it easier to understand your market, position yourself clearly, and build a loyal clientele that knows exactly what to expect from you.
2. Build Your Numbers
Your first audience will likely come from people you already know. Start by building your WhatsApp contact list—aim for at least 200 contacts. This initial network will help you create your first customer base.
Instead of launching to a group of 10 people, leverage this list to share updates, products, and promotions. The more potential buyers you reach, the better your chances of making those first crucial sales.
3. Find the Cheapest Sellers or Distributors
Every product has suppliers, but you don’t have to buy stock in bulk right away. Instead:
- Visit sellers or distributors in your area.
- Ask them to send you product pictures regularly.
- Post these products online and add your markup.
For instance, if a seller offers handbags at Ksh 500, you can sell them for Ksh 1,000—still within an affordable price range. To minimize risk, ask your clients for a 50% deposit upfront and the remaining balance upon delivery.
This strategy lets you sell without locking up capital in inventory.
4. Build Trust
Online scams have made customers cautious. If someone doubts your legitimacy, avoid aggressively defending yourself—that only raises more suspicion. Instead:
- Be professional and transparent.
- Share proof of previous successful orders.
- Use clear policies for payments and deliveries.
Trust isn’t built overnight, but it’s the foundation of a long-lasting business.
5. Remember: Every Price Tag Has a Buyer
Stop justifying your prices. Instead, focus on positioning your products to the right audience. Not everyone is your customer, and that’s okay.
You can also add value by offering personalized services, like becoming a “personal errand runner.” Clients send you what they want, you buy it for them, and you make your profit in the process.
Launching an online business doesn’t require a big budget—just strategy, consistency, and patience. You won’t see overnight profits, but if you stick with it, build trust, and focus on the right audience, your business will gain momentum.
Start today, even if it’s small. The best time to build your online business was yesterday. The second-best time is now.